The Australian Amusement, Leisure and Recreation Association Inc ("AALARA") is the peak national body representing the amusement, leisure and recreation industry of Australia. AALARA has particular responsibilities in the areas of safety, operations and management within these industries.

AALARA represents professionals, businesses and operators in the following amusement, leisure and recreation industry sectors:

AALARA was formed in 1994, and incorporated in 1995, following a decade of privately sponsored safety seminars to improve operator's, risk management and business practices.
Since that time AALARA has grown to provide a united industry voice and establish standards of excellence and professionalism within the Australian amusement, leisure and recreation industry. 

AALARA is an association incorporate in New South Wales.

An elected Board, with an Executive Committee consisting of an elected President, President Elect, Vice President, and Immediate Past President/Treasurer, manages AALARA’s activities. A Manager of the Association handles the day-to-day management of the association. The current Board has strong representation from individuals who collectively represent hundreds of years of experience in the amusement leisure and recreation industries. 

AALARA has also established a number of committees to deal with operational areas such as education, conference organising, special projects.

The responsibilities of AALARA’s committees change from time to time according to requirements.

AALARA is also represented in Australian Standards committees involved in the drafting and publication of guidance for the manufacture, installation and operation of amusement, leisure and recreation industry equipment.

Code of Ethics
AALARA has adopted an industry Code of Ethics as a standard of practice for all its members. Copies of the Code of Ethics are available from the AALARA National Office.

Gold Service Award
The AALARA Gold Service Award is an annual Award that aims to recognise outstanding and/or long-term contributions to the amusement, leisure and recreation industry.

AM-SAFE© 
AALARA's Safety Support Program is an industry self regulation initiative that is being designed to ensure that the operational standards of amusement industry operatives are elevated to best practice standards with appropriate training, licensing and accreditation for all members of the industry.

AALARA believes that this is the most vital initiative that this industry will be asked to embrace during this decade.
 
International Links
AALARA maintains close links with complementary international associations including the International Association of Amusement Parks and Attractions (IAAPA), the Outdoor Amusement Business Association (OABA) and the World Waterpark Association (WWA).

Active Membership of AALARA is open to any individual, partnership, company or organisation involved in the amusement, leisure and recreation industry. Operators, owners, manufacturers, suppliers, consultants and any other interested parties are eligible to join AALARA as Active Members. Active Members receive all membership benefits and can vote in AALARA elections.

Student Membership of AALARA is open to full time students in leisure, tourism or related subjects. Student Members receive all benefits of an Active Membership but are not eligible to vote in any AALARA elections.

Affiliated Membership of AALARA is open to other associations and groups at the discretion of the Board and under terms of commitment that the Board deems appropriate from time to time. Affiliated membership carries no voting rights at AALARA meetings.

Honorary Life Membership AALARA recognises a small number of individuals who have rendered conspicuous service to AALARA and/or the industry by conferring the status of Honorary Life Membership. Honorary Life Membership is conferred as a result of nomination, and is extended to all recipients of the AALARA Gold Service Award.